PORSHCE
CARRERA CUP ASIA

Designed for the Porsche Carrera Cup Asia 2022 season, the dynamic and versatile visual concept serves as the cohesive identity for general communication, hospitality spaces, and events throughout the racing calendar. Inspired by the iconic taillights of the Porsche 911 GT3 Cup, the motif encapsulates the speed and precision of the racing experience, ensuring a professional and immersive brand presence across all mediums and stages of the season.